How did Scene Arts start?
Scene Arts was founded in Oulu, Finland out of a practical drive to take ownership of the work we wanted to do end to end, with full control over quality and execution. From the very beginning, we built our operating model and production capability around strong creative leadership and a clear visual ambition, and we developed the foundations from the ground up. As we gained momentum, we scaled the company by building strong commercial and technical capabilities, strengthening our ability to deliver reliably at a high level and across larger scopes.
We launched shortly before the COVID 19 pandemic, which made for an unusually dynamic time to enter the market. The shift toward digital communication accelerated rapidly, and live streaming became a standard requirement almost overnight. We took live streaming seriously early on and built it into our core way of working, so it quickly became a central part of what we deliver. Our first fiscal year was 2020. Today, we operate in the Finnish market across Tampere, Helsinki, Oulu, and Rovaniemi.
What are your plans for the company’s future?
Our vision is to build Scene Arts into an international Premium technical production partner for brand critical events. We’re taking what makes us trusted in Finland, disciplined planning, clear ownership, and calm on site leadership, and turning it into a repeatable way of delivering consistently high quality results across markets. The goal is to be the technical lead clients and agencies rely on when the stakes are high and the production cannot afford surprises.
As we expand internationally, the GCC has emerged as the most compelling first market. The region has ambitious events and a strong appetite for standout production value, but the real differentiator is reliable execution and show control under pressure. That is exactly where we excel.
How do you see the market changing in the next few years?
In the next few years, I see the GCC events market growing and maturing fast, but not only through mega-events. The big shift is that the already massive volume of mid-size events (conferences, exhibitions, brand launches, corporate experiences) will be produced with much more “tier-1” discipline: tighter timelines, higher expectations, and more scrutiny from stakeholders who compare outcomes across global benchmarks. That trend is supported by the continued growth of the GCC event and MICE markets and the push to expand business events as part of long-term economic plans.
Operationally, professionalism will increase because the bar is moving from “good enough on-site” to documented, repeatable delivery: clearer licensing and safety requirements, stricter compliance, and more demand for show control, reporting, and accountability. Mid-size events will also adopt more complex production expectations (bigger LED, more integrated content workflows, more broadcast-style reliability), and sustainability standards will become more relevant in procurement, pushing suppliers to run cleaner processes and measurable practices.
What makes Scene Arts different from others in the industry?
Scene Arts stands out because we remove uncertainty from brand-critical events. Instead of coordinating multiple vendors or hoping everything comes together on site, our clients get one accountable technical owner who plans, controls, and leads the entire show. The result is predictable delivery, faster decisions, and a premium outcome that protects how the brand is experienced, not just how the show looks on paper.
Our Nordic approach is visible in how we work: disciplined planning, clear ownership, calm on-site leadership, and obsessive attention to detail. In the GCC, where premium equipment is widely available, the real differentiator is premium operations that safeguard the brand in every moment. We make sure the investment performs in the details, on stage and on broadcast, so the audience never sees the complexity and the client never has to worry about their brand when the pressure is on.
What do you enjoy most about your work?
What I enjoy most is the combination of technology, responsibility, and working with people. I genuinely enjoy the technical side of events, understanding how complex systems come together and perform under pressure, but what makes it meaningful is the responsibility that comes with leading those systems in real, high-stakes situations.
I’m also very motivated by teamwork. Managing demanding projects with a skilled team, staying calm when things are complex, and solving problems together in real time is extremely rewarding. The project-based nature of the work suits me well, and every event teaches me something new, not only about technology, but about people, decision-making, and different industries. Being part of situations where things are actually happening, and where the team succeeds together, is what I enjoy the most.
