From a bridge to a Hub, from a dream to reality - Finland Hub launch day is approaching!

UAE has often been referred to as a bridge – a place you cross on your journey to somewhere. But that perception is changing. During a strategy process involving FBC corporate members an idea emerged a couple of years ago that a Finnish HUB, a Finland House would be much needed to take Finnish business operations, permanent and visiting, physically under its wing. To test the idea, a survey was conducted together with then ‘Finpro’ among importing or resident corporations and FBC members. There was a clear interest.  Since the confirmation of Finland’s participation in Dubai EXPO 2020 and after preliminary talks with various stakeholders involved such as Business Finland and their clients, the concept was deemed worth researching again. The operation has requires time to plan and research options, it requires capital spending and long term commitment. But now, after shortlisting candidate locations, the picture is getting clear and a dream is becoming reality. We are at final stages of negotiating an offer tailored for our needs. We will soon send our members an offer with different level options, from fixed office to floating seats, with an array of services included. Business Finland, also host of Finnish EXPO mission, is a key player in the HUB concept and for FBC, as a non-profit organization with limited resources it is a much welcome and needed step in creating a true Team Finland spirit.

FINLAND HUB is a physical, permanent or flexible place for Finnish companies and entities to have an address, office with services or showroom to examine market entry opportunities. It can be a place to co-create the Finnish offering to different segments, arrange meetings and events leading up to EXPO and beyond.  Dubai EXPO2020 is there for only 6 months, after all.  Social media and other virtual communities will complement the physical house.

FBC is an important connector to the local market before, during and after the Dubai EXPO 2020 and a means to hit the ground running. If your company is initially interested in the hub concept please contact  to make sure you will get the offer. Please make sure you are also a member.

 Jaana Räsänen-Pentti

Honorary Chairman of FBC Finnish Business Council in the UAE

Partner at the Gulfpoint




What do you want to track?

Quuppa indoor location positioning company from Finland has been cracking the GCC- market, by delivering the world’s most advanced indoor positioning technology, to provide open, low-cost and scalable solutions for applications that demand the most accurate, real-time positioning of assets and people.

Quuppa is the first indoor location company to take an ecosystem view of the Real Time Location Services (RTLS) market, providing an open positioning platform both in terms of hardware and software APIs, where each company focuses on what it does best, helping speed time-to-market. The Quuppa Ecosystem currently includes more than 70 best-of-breed companies worldwide inc. Fujitsu, Lufthansa Industry Solutions, Ubisense.

Organizations across a range of industries, including manufacturing and logistics, retail, healthcare, sports, law enforcement and security, government and others rely on Quuppa and its ecosystem partners to unlock the full potential of indoor location-based services without compromising accuracy, compatibility or cost.

“The indoor location market, including IoT and Industry 4.0, is too big and multifaceted to be served by a single company,” said Kimmo Kalliola, CEO of Quuppa. “

Hence the Quuppa strategy to GCC- market is identifying partner candidates, to develop services for industry verticals or integrate within customer systems.

They will then be introduced to partners within the Quuppa ecosystem not only provide customers access to the best technology, but also to a suite of partners that can reliably drive projects quickly to a successful completion.

To learn more about Quuppa, please visit 


Where is My Lamborghini? - Thrilling mobile gaming innovation introduced in the GCC region

A Finnish company GP Game Production Ltd has created a thrilling and innovative entertainment concept “Where Is My Lamborghini?” that was launched in the GCC region on the 9th of September 2018. The concept is bridging mobile gaming and television, and by playing mobile gamers can win real world rewards such as mobile phones, tablets, tickets etc. instead of just points. On top, every week the most active gamers are invited to casting, and they have a chance to proceed to a cinematic reality TV series shot in Dubai. At the end of reality TV season, the mobile game final will be played in Dubai and winner will win a Lamborghini.
The TV Series also called “Where Is My Lamborghini?”, mixes movie like, cinematic introduction sequences with an adventure reality series. This is a premiere season of the exciting and amusing entertainment for the whole family. The series portrays Dubai as the mesmerizing place it is and tells the story of the city in all 10 episodes. Some of the themes presented are historic pearl diving, trade, culture, architecture and future. The reality challenges are vivid and visually lifting reality adventure to the next level. Some of the episodes have been written with no fear and feature exotic locations, military helicopters, fighter jets, boats, mansions and Hotel Heli pads etc. scripted in to the challenges taking place in the reality and cinematic sequences. As well as being an entertaining series it also markets Dubai for a wide audience via Dubai TV satellite broadcasting.

GP Game Production is producing the series in collaboration with Dubai Media Incorporated and the first episode airs in November. The mobile application is available in Google Play App Store and Apple App Store.
Download the app and start playing. It is a great opportunity to support Finnish mobile game industry and win a Lamborghini!


Newsletter from Oulu Health

OuluHealth,  one of the five Oulu Innovation Alliance ecosystems, brings together universities, researchers, healthcare professionals and health tech companies to accelerate innovation, boost the health tech business and create better solutions for the benefit of citizens. The ecosystem offers a unique test environment to develop products and services under authentic conditions with genuine users. OuluHealth is a member of European Connected Health Alliance and Business Finland networks.