Around 7,500 people visited Finland from the UAE in 2016, and compared to 2015 there has been a 25 per cent growth, said Heli Mende, head of global sales promotion at VisitFinland.
In an interview with Khaleej Times, she says: "Our trip to the Arabian Travel Market [ATM] this year is for research. We are looking into this region and the target markets here. Our purpose is to learn more about the potential partners and tour operators we can work together to promote Finland as a travel destination."