1.Can you share your story of living in Dubai and how you got involved with the Finnish Business Council?
Upon arriving in the UAE in 2008, I worked for twenty years, assisting Finnish companies in going international, most recently at H&K Strategies. Therefore, joining the FBC was a logical landing pad to meet like-minded individuals and companies. I quickly became part of the Board and have since lost count of the years served as Vice Chair, Chair, or Honorary Chair, either steering or supporting. The most significant contribution, in my opinion, has been engaging influential Finnish business people in our goals and persuading them to join the Board of Directors. In a voluntary setting, you can't boss anybody around; you can only inspire and be inspired by them. Recruiting the right administrative people is also key to our success. The role demands a volunteering spirit because, in tough times, it truly feels more like a calling.
2.What changes have you witnessed in the Finnish Business Council's growth?
Indeed, the FBC has evolved significantly, though no revolution was necessary. As Dubai experienced substantial growth from 2010 onwards, the FBC also made concerted efforts to foster growth on multiple fronts – more members, sponsors, resources, attractive activities, and increased social media outreach. We developed a robust strategy, initiated a systematic process of surveying members' needs, created communication tools, and focused on strong business-oriented activities through seminars and events. Despite the challenges posed by Covid, we adapted by operating online and maintaining a social media presence. However, there are surprisingly many new residents who have yet to hear about the FBC.
3.What impact has the Finnish Business Council had on business ties between Finland and the UAE?
This is a challenging question, and measuring the value of our impact is not straightforward. We connect people and businesses, fostering knowledge transfer between emerging companies and those with more experience. Collaboration with Business Finland and the Embassy is crucial, but it's susceptible to changes in personnel. We must work hard to make co-existence beneficial for everyone and not miss opportunities for companies entering or already established in the market. Despite the challenges, FBC remains a steady presence on the ground, engaging in important voluntary work in trade promotion that, in my opinion, should receive some governmental support. Collaborations with Business Finland on Finnspace and co-organizing events with the Finnish Embassy, such as celebrating Finland's 100th anniversary, have been notable successes.
4. Any success stories or collaborations from the Council that stand out for you personally?
In addition to the above, we've established traditions like the annual Golf Championship tournament and Xmas party, which attract a steady crowd. However, attracting high-caliber individuals to work for our common goals is a significant success. The current Board and our energetic executive duo, Erika and Sanna, have played vital roles in keeping FBC and the brand fresh and interesting.
5.What do you see in the future for the Finnish Business Council in Dubai?
The future looks bright, with more companies targeting the market and existing members retaining their memberships. Despite challenging years due to Covid, FBC has advanced and even added administrative resources to maintain a high level of activities. The working relationship with Business Finland and the Embassy is promising. However, changes in the directives of the Administrative Committee at Dubai Chamber of Commerce and Industry may pose challenges, as Committee members must represent Dubai-based firms, while FBC is inherently the Finnish Business Council in the UAE. The future will reveal which aspects will need to change.
