Masterclass - Build a High-Performance Sales Engine: From Activity to Revenue
- by the British Chamber of Commerce Dubai
In today’s competitive landscape, sales success is no longer left to chance. It requires structure, discipline, and a clear path to execution.
Join the Finnish Business Council together with Swedish Business Council, Australian Business Council, British Chamber of Commerce Dubai and Swiss Business Councils for an insightful session designed to help sales teams build a consistent and scalable Way of Selling, supported by a practical Pipeline Management framework that drives predictable revenue outcomes.
What you will learn:
Define a clear and repeatable Way of Selling focused on revenue-driving activities
Establish measurable Activity KPIs that directly link to revenue performance
Improve opportunity qualification to increase conversion rates and forecasting accuracy
Build a structured and well-managed pipeline that enhances visibility, control, and overall sales performance
This session is best suited for intermediate to advanced professionals, including:
Sales Managers and Sales Leaders
Business Development and Account Managers
Commercial Directors and Revenue Leaders
Professionals responsible for driving sales performance and pipeline growth
About the Speaker
Peter Heredia leads Max Sale Solutions, bringing over 35 years of experience—25 in the UAE—helping businesses improve sales teams, strategies, and processes through a practical, results-driven approach.
Event Details
Date: Tuesday 12th May
Time: 8 to 10 am
Venue: Dubai, (exact) location/venue TBC
Price: AED 145 for FBC members and AED 250 for non-members. Includes breakfast and valet parking. Please note that spots are limited.
Dress code: Business casual
RSVP: through the form below before 10th May. Cancellations made less than 48 hours prior to the event are non refundable.