Welcome to the second talk in the Sauna Series on the theme:
The Culture Factor: Desert heat and sauna heat - although both are hot, are we really speaking about the same?
In this Sauna talk series, speaker Egbert Schram, Group CEO of The Culture Factor Group will explore words, the meaning attached to them from a value perspective and the business consequences of learning how these perspectives impact business success. Failing to understand culture's impact will lead to hundreds of thousands of dirhams and upwards in business losses due to lack of motivation, lack of marketing success, and in most cases 4 months of unnecessary project delays and frustration. Leveraging The Culture Factor proactively is proven to generate returns of up to 400% (according to a.o. Forbes).
Topics to be covered
What is culture, including visual simulation
How does culture impact internal operations, two case studies on DEI and Innovation
How does culture impacts B2B and B2C marketing
Q&A
Egbert Schram is the Group CEO of The Culture Factor Group, a Helsinki, Finland headquartered cultural analytics firm. Himself a Dutchman, Egbert has lived in Finland since 2006, and has in his 12 year tenure as Group CEO managed to bring this Finnish company to over 60 countries, including quadrupling the turnover and six folding the share capital of the organisation by leveraging the power of The Culture Factor.
Customers of The Culture Factor Group include Finnish companies such as Huhtamäki, Valmet, Lindström, Nordea, but also international companies such as Unilever, Coca Cola, Ikea, Siemens, Schulte Group, JC Decaux, WPP, Borouge, Viatris, Novartis, Haleon, BNP Paribas, Noor Bank, First Citizens Bank, and organisations such as the US Marine Corps, Philippines Government, UNDP, Central bank of Nigeria, Bank of Uganda, and the EU.
Date and time: 23 May 6.30pm-9.30pm
Price: 100 AED for Nordic Business Council members, 160 AED for others. Includes the talk, salmon soup and a drink.
Location: Radisson Blu Hotel, Canal View
Dress code: Don’t worry you are allowed to wear clothes in this Sauna, Business Casual
RSVP to admin@fbcuae.fi by May 22nd
Warm welcome! Tervetuloa!
About the Sauna Series
Inspired by Finnish tradition of some of the best discussions taking place in the sauna, we would now like to bring this concept to you in Dubai as we celebrate the 20th Anniversary of the Finnish Business Council. After the talks, stick around for some networking and enjoy traditional Finnish salmon soup and drinks. Each session is hosted by one of our member companies and sponsored by Hofstede Insights. Join us for a unique mix of tradition, conversation, and celebration!