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Nordic Sundowner in March

Communication and Media Outreach in the Gulf

Norwegian Business Councils are hosting this Nordic Sundowner, and has teamed up with with Mario Stephan from Arabian Perspectives to give us a small presentation of this interesting topic!

Media One Hotel, Wednesday 8th March at 6.30 pm
The event is open to anyone who wants to attend and will be held in English. Members of NBC, SBC, DBC and FBC are cordially invited to this event and will enjoy 15% off in the bar. 

About the topic
The Gulf is home to leading bilingual media stakeholders with a comprehensive outreach, allowing to access to target audiences, decision makers and society influencers. Clear political differences exist between them however, and need to be taken into account whether understanding or conveying news in Arabic. Navigating local and global media stations based in the Gulf is a full time job. Before engaging effectively, such channels need to be understood, tracked, and analysed on a regular basis. This requires research and in-person outreach with multiple stakeholders beyond the media to assess the type and timing of media communiqués bound to support and favour your different strategies. 

About Arabian Perspectives and Mario Stephan
Mario Stephan is the founding director of Arabian Perspectives, a Dubai based consultancy firm providing, reinforcing, and developing knowledge of the Middle East and North Africa (MENA) and Gulf Cooperation Council (GCC) regions. Mario holds a Master’s degree (M.A.) in Management and Business Administration from the KEDGE business school (Bordeaux, France) specialising in corporate and organisational strategy. He is also a professional trainer, certified by the Chartered Institute of Environmental Health (UK). 

He has lived in the Middle East and North Africa region for 18 years, and in the Gulf for almost 5 years now. Born to a Syrian and Lebanese family in Damascus, he grew up in Syria before moving to France at the age of 16. He has been working in the MENA and GCC regions since 2010 in senior management and executive roles. Dubai based since 2012, he continues to travel regularly throughout the region. He is trilingual with full professional fluency in Arabic, English, and French, and has a good grasp of Spanish.

A seasoned expatriate for over 12 years, Mario has developed his multicultural expertise overseas while working for diverse international humanitarian organisations, including the Norwegian Refugee Council (NRC) for which he was the regional director for the GCC region. Mario is no stranger to the corporate world, from his business studies to his initial experience in the consulting. He has lastly been actively interacting with the media world for the past 10 years.

After his presentation, which will last for approximately 20 minutes, we'll stay at Deck on 8 for a mingle and a chance to catch up with our Nordic colleagues and friends.

We're looking forwards to seeing you there!

Later Event: March 13
Company visit: IRENA